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Since 2006, NASA's Mars Reconnaissance Orbiter (MRO) has been orbiting Mars, currently circling approximately 300 km (187 mi) above the Martian surface. On board the MRO is HiRISE, the High Resolution Imaging Science Experiment camera, which has been photographing the planet for several years now at resolutions as fine as mere inches per pixel. Pretty cool! http://www.boston.com/bigpicture/2009/11/martian_landscapes.html
In 1924 Claude Friese-Greene (cinematographer and son of moving-image pioneer William) embarked on an intrepid road trip from Land's End to John O'Groats. He recorded his journey on film, using an experimental colour process. Entitled The Open Road, this remarkable travelogue was conceived as a series of 26 short episodes, to be shown weekly at the cinema.
Just been reading about Foursquare. At its core, Foursquare is a location-based social network, but at the same time, it is also a nightlife game where users get extra points for being the first to visit a new place, going out every night of the week, and for adding new information about clubs and restaurants. From within the app, you can update your location, send shouts to your friends, track your 'achievements,' and keep a to-do list that is shared with your friends. You can also add additional information about your favorite food or beer to your favorite hangouts. Foursquare draws from a list of known restaurants, bars, and nightclubs. The iPhone app also integrates reviews from Yelp and Google Maps. The app currently features a database for 12 of the larger metropolitan areas in the U.S. It will be interesting to see if they plan on international expansion. Foursquare is a very cool application, and unlike other location-aware apps, it adds a competitive element to the interaction, as it rewards you for checking in whenever you arrive at a new location. This solves a major problem that has held back a lot of similar apps like Loopt or Brightkite in the past: users simply didn't have enough of an incentive to open up the app and check in every time they arrived somewhere new. With Foursquare, checking in, however, becomes the thing to do. http://foursquare.com/
Comics that make no sense. Sweet relief when you have to spend all day in advertising, making sense. http://www.buttersafe.com
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Interactive signage is the way of the future.
Megaphone is a New York based company that makes signage that people can interact with via their mobile phone. They can even play games!
http://www.playmegaphone.com/
http://www.digitalsignageexpo.net/Home/tabid/36/smid/1236/ArticleID/544/t/Play-MegaPhone-Launches-Mass-Multiplayer-Cell-phone-Game-on-Digital-Sign-in-Times-Square-/Default.aspx
(download)
Have you ever stopped to ask yourself why you choose the ad formats that you do? What drives your decisions as you plan your campaigns? Strange as it may seem, the factors that most influence media strategists aren't always in their best interests. Things like familiarity, convenience, and availability color our selections, instead of much more appropriate issues like newly available research, knowledge about each individual format, and the ability of those formats to meet our clients' particular needs. In an effort to inform media buyers on this topic, DoubleClick and Dynamic Logic recently released a co-authored a white paper, “The Brand Value of Rich Media and Video Ads” http://www.dynamiclogic.com/na/research/whitepapers/docs/DL_DoubleClick_June09.pdf
The report focuses on branding campaigns, and breaks down several types of advertising formats -- GIF and JPG ads, simple Flash, rich media with video, and rich media without video -- based on their value and strengths, both individually as well as comparatively. Here are a few highlights.
(from http://www.clickz.com/3634263)
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Rupert Murdoch may want us all to pay to read news but I suspect the future of news is something completely different as this experiment shows. "Last weekend the Statesman decided to start a little experiment where they solicited people in Austin through their website and on Twitter to submit photos using Posterous to help document the blistering summer heat wave. Statesman social media editor Robert Quigley has written a case study to describe the steps they took to make this project happen." http://lifestreamblog.com/storystreaming-and-the-future-of-news-a-case-study-on-the-austin-statesman-project/
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